Prairie Dogs is a hot dog stand at the Chattanooga Zoo. Crafted to appeal to parents and kids alike, the brand combines bold colors, bubbly characters, and quirky quotes for an approachable yet memorable feel. For this project, I focused on developing a friendly illustration style and brand story based around the concept of a pack of prairie dogs with a penchant for hot-dog making. I wanted to craft a brand that would draw in customers and open up the possibility for plenty of future marketing material.