Bloomhouse is a flower and coffee shop based in Texas, owned by a couple who combined their passions into one business. As part of a team, I helped create logo concepts and build a brand story to revitalize their existing brand, set them apart from nearby competitors, and better align with their long-term goals.

One of my biggest focuses for this project was to create a set of versatile brand illustrations. I ended up creating simple and polished vector illustrations, perfect to use for branded materials across the board. The client was also interested in crafting a line of shirts that could appeal to a wide audience, so I worked on two more illustrations in a much more realistic – yet still hand-drawn – style for a trendier look with extra visual impact.