Mochi Bites is a concept created for a mochi donut bakery and café. With bright, poppy colors and clean shapes, this brand focuses on fun and youthful visuals to create a strong and recognizable brand identity.

The logo uses rounded shapes, both in the mascot and logo typefaces, to play up the quirky, friendly feeling of the brand. The deep purple provides extra contrast with the brand's other, lighter colors to bring more boldness and energy to the palette. While creating the donut mascot, I paid special attention to creating a unique silhouette and a full-color design that could be translated to one-color applications.