Noontide Coffee + Kitchen is a restaurant and café in Morehead City, NC, with a rustic, coastal aesthetic that helps highlight their friendly atmosphere and wholesome food. As part of Noontide’s brand design, I created the main logo illustration and a library of drawings by hand in procreate, then vectorized them in Illustrator. I wanted to ensure the illustrations had a hand-drawn, almost inked style that could work in plenty of different colors and contexts.

Additionally, I worked on custom illustrated scenes for their four coffee labels. Each design depicts different nautical or beachy elements to represent the personality of each roast, with careful consideration for how the designs look not only on their own but also as a complete set.